Linda Sofia Hörnquist (38) wrote an essay about how we destroy our planet at the age of 9. At the age of 10 she started sowing and redesigning her own clothing and has been doing it almost every day since. Fast forward to adulthood, she decided to go to Milan to study fashion design. She rapidly joined the elite of the school for her skills on sewing. Together with some classmates, she won a competition to go to Kenya, where they visited clothing factories. Both from studying fashion in Italy and her trip to Africa, she discovered the dark side of this industry. She decided she would never be a part of the fast fashion industry, but rather make a positive difference by doing re-design. Italian Vogue wrote a piece on Linda and her class mate’s work with redesign 14 years ago, and she has continued the sustainable adventure since.
Asker is very focused on sustainable solutions and are planning to open a second-hand shopping center. Together with big companies such as The Norwegian Bank (DNB), Bergans etc., Linda was invited to the table to share her visions. In her opinion, a second hand shopping center will largely function as a way for people to feel better about themselves as they buy new things and just drops off the old stuff at the center. What Linda proposes instead is to create a service center where people can come to repair their clothes, electronics, bikes, shoes etc. so that people will seek out quality products that lasts longer and can get repaired. Seeing that the tax rules in Norway demands 25% tax on products sold every time it gets resold commercially, offering services are just as profitable, if not more. Teaching has no tax on it, so Linda suggests having workshops teaching people to repair their own products as well.
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