You’re a coach, and you LOVE coaching people. You really feel that you’ve found your calling. BUT! There is COACHING, and then there’s the BUSINESS of coaching. And you feel icky about marketing your business.
Does any of this sound familiar?
When you set out to create content, you obsess over all the details.
Posting on social media becomes more about getting the pictures or graphics “right” than ACTUALLY helping your people
Writing emails takes aaaaages, because you don’t know what to write, and you want them to be perfect.
You feel yuck about sharing what you *really want to say* because… WHAT WILL PEOPLE THINK, right?!
Technology = the medium you choose
This could be Instagram, Facebook, TikTok, YouTube, podcasts etc. The technology is just the container where you show up and interact with people.
Consumer Psychology = what makes people buy
This is about what to say or write, what CTAs (call to actions) to use and how to position the offer based on the demographics (age, gender, profession etc.) and psychographics (their interests) to make people buy. There’s often an underlying vibe of persuasion …which is probably one of the reasons why you might dislike the idea of marketing. In this digital age, humans have been reduced to likes, engagement rates, number of followers and general data points for data driven ads. This too feels repelling, not to mention; complicated! AND, it’s a stark contrast to what we coaches are about; to have our clients be seen, heard, understood and work WITH their humanity – not against it.
YOUR Psychology = The energy driving your marketing
Technology and consumer psychology becomes secondary if you get this piece right. If you don’t think that
…then people who interact with your content is not going to think so either. They won’t reach out to work with you. Our subconscious beliefs seeps through our content, and people pick up on that shit.
BUT! When you get these four elements right… You become MAGNETIC! People come out from everywhere asking to work with you.
I have been trying to find my voice in the online space for a while. Martine helped me tremendously with clarifying the language in my messaging, and how to communicate the essence of my business in a simple way. I can warmly recommend her to anyone who needs help with marketing themselves as a coach.
– Hanna Frydenberg – Feminine health coach
Martine was able to help me dig into my resistance around playing big in my business and we uncovered the source of it. WOW such a shift for me, now that I am consciously aware of this pattern I am able to work on transforming it! Thank you so much Martine for your presence, professionalism and intuition!
– Sandra Dowsett / Financial coach
“I’ve had a strong desire to publish my content for several years, but have been stuck. With Martine’s coaching, I was able to pinpoint the underlying personal fears that were holding me back. For the first time, I could visualize how to build my project while taking my strengths, values and boundaries into consideration. Together we found avenues to launch my project in a way that felt safe and to grow sustainably, reaching my target audience internationally. I’m so excited about my huge shift after coaching with Martine, I recommend her services with all my heart. “
– Olga Divakova / Health, wellness and beauty advocate
“I’ve come a long way with my relationship to money, having moved from ‘never enough’ to ‘always enough’. However, I wanted to discover how to receive ‘more than enough’. Martine was able to catapult me to a new level of understanding, getting to the heart of what has been holding me back. After our coaching I felt lifted, inspired and changed! I’m so excited to see my new reality unfold!”
– GINA BROWN / Inner child practitioner