How to Train Your Brain to Notice Client Opportunities

Meet The Reticular Activating System

Have you ever thought about launching a group program… and suddenly everyone on your feed is talking about group programs? Or decided to raise your prices… and now you're noticing every coach and their cat is charging double?

That’s not a cosmic coincidence, it’s your brain’s secret filter doing its thing.

But what if that same filter is also hiding opportunities from you? Like soulmate clients. Speaking gigs. Aligned offers. Money.

In today’s episode, we’re diving into the Reticular Activating System (aka the bouncer at the club of your brain) and how it decides what gets in, and what gets ghosted. If you’ve been wondering why you're working so hard and still not seeing the results you want… this one’s going to blow your mind (and maybe rewire it a little too)."

Understanding the Reticular Activating System (RAS)

The Reticular Activating System (RAS) plays a crucial role in how we perceive the world and make decisions. It's the filter that determines what information gets brought to our conscious awareness and what stays beneath the surface, in the subconscious. Since 95% of how we show up, our behavior, beliefs, and thoughts, is driven by the subconscious, understanding the RAS can significantly impact how we pursue our goals.

How the RAS Influences Our Perception

A classic example of the RAS in action is when you start considering buying a specific car or a breed of dog. Suddenly, you start noticing it everywhere. The reality is that nothing has changed externally; those cars or dogs were always there. What changed was your RAS deciding to filter that information into your conscious awareness.

In the same way, if you have limiting beliefs, such as feeling unworthy of certain opportunities, your RAS will filter out those opportunities, making them invisible to you.

Aligning Subconscious Beliefs with Conscious Goals

Setting conscious goals is one thing, but aligning them with your subconscious beliefs is where true transformation happens. When you genuinely believe in the value you offer, you'll start noticing more opportunities that align with those beliefs.

This alignment is why I don’t just focus on goal setting and marketing strategies. I also help my clients uncover and shift deep-seated limiting beliefs that might be lurking in their blind spots, beliefs they might not even realize they have.

Why People Buy: The Energy Behind Your Message

People buy from people, not just services. Before someone invests in what you offer, they need to be bought into you, your energy, authenticity, and confidence. The “know, like, and trust” factor is crucial here.

To get this right, you need congruence between your conscious goals and your subconscious beliefs. It’s not enough to want success consciously; you need to believe you’re capable of it on a deeper level.

How to Shift Limiting Beliefs

The first step to changing limiting beliefs is becoming aware of them. Accept where you’re at without resistance, because what you resist persists. From there, tools like visualizations and hypnosis can help access the subconscious mind, making deeper shifts possible.

Coaching can help with day-to-day tasks and surface-level mindset shifts, but for those deeply rooted beliefs, it’s about going straight to the source, the subconscious. Imagine trying to empty a hot tub with a spoon versus just unplugging the drain. That’s the power of addressing subconscious beliefs directly.

The Domino Effect of Subconscious Shifts

When you shift subconscious beliefs, it creates a domino effect. It's like pulling weeds out by the roots instead of just trimming them at the surface. By aligning your subconscious beliefs with your conscious goals, you clear out what's holding you back at the deepest level.

This alignment makes it easier to show up consistently, implement effective strategies, and naturally attract the right clients without feeling like you're forcing it.

Integrating Strategy with Subconscious Alignment

Success isn’t about a single tactic; it’s a cluster of things working in synchronicity. That’s why, in addition to shifting beliefs, I focus on practical strategies, like content creation, copywriting, and consistent marketing processes that fit your unique preferences and goals.

When your energy, beliefs, and strategies are all aligned, attracting clients becomes almost inevitable. You’re not just relying on tactics; you’re creating a holistic marketing system that draws people in naturally.

Leveraging the RAS to Attract Clients

The RAS is a powerful ally when it comes to marketing. By aligning your beliefs and goals, you train your RAS to focus on the right opportunities and filter out distractions.

This means you'll start noticing potential clients, collaborations, and strategies that you might have overlooked before. It also means that your audience will start noticing you more, because the energy and confidence you radiate will be in perfect alignment.

Reverse Engineering Your Client Journey

One of the keys to effective marketing is reverse-engineering the client journey. Start by identifying what you want to be known for and the specific problems your audience faces. Then, create content that guides them through a pre-client journey, warming them up to the point where they think, “That’s it, I need her right now.”

By strategically aligning your messaging, beliefs, and actions, you make it almost impossible for your ideal clients to ignore you.

Aligning Beliefs, Strategy, and the RAS for Success

The Reticular Activating System is more than just a filter; it’s a gateway to aligning your beliefs with your conscious goals. When you integrate this understanding into your marketing, mindset, and day-to-day actions, you don’t just create a business that works, you create one that feels good too.

By focusing on both the subconscious beliefs and practical strategies, you can build a marketing system that naturally attracts clients, supports consistent growth, and aligns with who you truly are.

So if your brain has been filtering in all the wrong things, self-doubt, overthinking, comparisonitis, and filtering out the clients, confidence, and clarity you know you're capable of… that’s exactly the kind of stuff we shift when we work together. Because it’s not just about knowing what to do, it’s about rewiring how you see yourself, your business, and what’s actually possible.

If you're curious about how to align your subconscious beliefs and your marketing strategy so you finally start attracting the right people, without burning out or second-guessing every move, I’d love to offer you a free marketing audit. You’ll walk away with custom insights into what’s working, what’s getting filtered out (hello RAS ), and what tweaks will make your message land with the clients who are already looking for someone like you.

You can book your free audit at martinethomassen.com/free-marketing-audit, I’d love to peek behind the scenes of your biz and help you clear out the subconscious noise that’s been muting your magic.