Building a Conscious, Eco-Friendly Business: Insights from Anette Bastviken
Hello! Today, I’m thrilled to introduce you to Anette Bastviken. Anette is an eco-influencer who’s making it trendy and easy for the everyday person to live more sustainably. With a presence on Instagram, YouTube, podcasts, and her web shop, Anette’s mission is to help people be more eco-friendly without feeling overwhelmed.
Together with her sister, Susanne, Anette runs the organization Radical Broccoli, and they’ve co-authored a book titled Down to Earth. Anette also co-founded Sleepers, a company that makes eco-friendly flip-flops from natural rubber. She’s passionate about finding products, people, and practices that align with her values and help make the world a cleaner, healthier place.
Anette’s Journey: From Military to Eco-Influencer
Anette’s story is anything but conventional. She started out studying war studies and working for the Norwegian Armed Forces. But despite the steady career, she felt a deep curiosity about other things—especially how we treat the planet. Her body eventually gave her a sign to stop pursuing a life that didn’t resonate, and she made the leap into a more fulfilling, eco-conscious lifestyle.
Radical Broccoli was born from that leap. It began as an experiment, with Anette challenging her sister to try a vegan lifestyle for two weeks. From there, the journey evolved, and they’ve since built a thriving platform that inspires people to live greener lives in simple, accessible ways.
Lessons in Conscious Entrepreneurship
For Anette, running a conscious business is about much more than just profit—it’s about alignment with her personal values and staying true to her vision. One of her key realizations? You are your business. Everything that happens internally will reflect in your business, whether it’s setting healthy boundaries or learning to say no. Once Anette began honoring her personal boundaries, her business relationships flourished as well.
Like many entrepreneurs, Anette emphasizes the importance of taking care of yourself to sustain your business. Meditation, mindfulness, and tuning in to your intuition are just a few practices that help her stay balanced. And while it’s easy to talk about self-care, Anette reminds us it’s important to actually do the work, not just post about it!
Creating Authentic Connections Through Content
One of the biggest lessons Anette has learned as an entrepreneur is the value of authenticity. Early on, she struggled with insecurities about posting photos online and being in the public eye. But over time, she realized that people are drawn to realness, not perfection.
Instead of feeding the pressure to present a flawless image, Anette focuses on relatable, authentic content that reflects who she truly is. She has found that showing her real self—not just the polished version—resonates more deeply with her audience.
Advice for Coaches and Therapists Building Businesses
Anette’s advice for fellow entrepreneurs? Take responsibility for your own happiness and success. The more you work on yourself, the better your business will perform. And don’t shy away from getting help—whether that’s through hiring a coach, meditating, or reflecting on your personal boundaries. All of these practices will reflect in the health and growth of your business.
Key Takeaways: Building an Aligned and Sustainable Business
Here are some of Anette’s top lessons from her journey as an eco-conscious entrepreneur:
You are your business. What happens in your personal life impacts your professional life.
Authenticity wins. Show up as yourself, flaws and all. Your audience values realness over perfection.
Self-care is key. You have to take care of yourself to take care of your business.
Take responsibility. Whether it’s your happiness or your business growth, take full ownership of the process.
Find joy in the journey. Success isn’t just about the destination; it’s about feeling aligned with your values every step of the way.
What’s Next?
If you’re inspired by Anette’s journey and want to explore more about building a conscious, sustainable business, make sure to check out Radical Broccoli’s platforms and products. You can find Anette and Susanne on Instagram, YouTube, and at their eco-friendly web shop. They’re making sustainability not just accessible, but fun and inspiring for everyone.
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